You need to keep your site up-to-date with regular posts about new products, services and employees. If you don’t have the time or skills for this, it makes sense to hire someone who can do it in a cost-effective manner.
A website is a tool for your business or organization. And like any other tool, it has to be maintained. You cannot build a site, plant it on the Internet like a billboard and hope it drives dollars into your pocket. It won’t happen. Websites that are stale with old content are often penalized by search engines like Google and disappear. Worse, sites that contain out-of-date information (last year’s 50% off sale perhaps?) will only drive people away, even if they should find you.
To have a successful website, you have to invest time (yours or an employee’s) to post information about your business that reflects new products, new services, new pricing.
Creating this kind of information for the Internet is a specialized task. You or your employee may have the skills to do this. But if not, if your time would be better spent running your business, making sales and closing deals, we’d be glad to help. We have years of experience in media, content creation, writing, editing and graphic design. We can keep your site looking lively at a very affordable cost while you focus on what you do best.